Summary
NBCUniversal is raising the curtain on higher prices for its Peacock streaming platform—and the increase might be more than you expected.
Starting later this month, subscribers to both the ad-supported and ad-free plans will see their monthly and annual fees jump significantly.
Here’s everything you need to know about the changes,
when they’ll hit your wallet, and how Peacock’s pricing now compares to its biggest rivals.
Monthly Prices Are Going Up—By $3 Across the Board
Whether you choose ads or no ads, expect to pay more starting July 23
Peacock’s most popular plans are getting a $3 bump.
The ad-supported Premium plan is rising from $8 to $11 per month, while the ad-free Premium Plus plan will now cost $17 instead of $14.
This pricing update will take effect for new subscribers on July 23,
while current users will get a one-month grace period—their prices won’t increase until August 22.
Yearly Plans Will Also Cost Significantly More
Planning to save by paying annually? Think again
Annual plans are also seeing steep hikes:
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Premium (with ads): From $80/year to $110/year
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Premium Plus (no ads): From $140/year to $170/year
That’s a $30 to $40 increase per year,
depending on the tier. While annual plans still offer savings compared to monthly billing,
the new pricing narrows the gap.
Peacock’s Ad Tier Now Outprices HBO Max and Disney+
NBC’s streamer is now more expensive than key competitors
With the new $11/month rate for its ad-supported plan, Peacock becomes pricier than HBO Max and Disney+, both of which currently offer ad-supported subscriptions at $10/month.
This move puts pressure on Peacock to deliver more exclusive content and value—especially for users comparing services.
A New “Select” Plan May Offer a Lower-Cost Alternative
NBCUniversal is testing a budget-friendly option
To soften the blow of rising prices, Peacock will soon pilot a new “Select” tier at $8 per month.
However, this plan comes with limitations:
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Includes only current seasons of NBC and Bravo shows
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Offers limited additional content
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Excludes many of the originals and full content library from Premium tiers
This could appeal to casual viewers, but it’s not a true replacement for the Premium experience.
Peacock’s Biggest Price Hike Yet—What It Means for Subscribers
Streaming costs are climbing everywhere, and Peacock is no exception
This $3 monthly increase is Peacock’s largest price hike to date—the last jump was just $2 a year ago.
With platforms like Netflix, YouTube TV,
and others also raising rates, it’s clear that streaming is no longer the budget-friendly option it once was.
Still, Peacock remains the go-to platform for:
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NBC original series
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Sports coverage (like the Olympics and NFL)
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Popular upcoming releases, including The Paper—a spinoff of The Office, debuting this September
Bottom Line: Should You Stick with Peacock?
If you rely on Peacock for live sports, NBC exclusives, or fan-favorite sitcoms, the price hike might be worth it.
But if you’re looking to trim your subscription budget, now might be the time to explore other services—or switch to the upcoming Select tier.
As the streaming wars heat up, one thing is clear: the days of $5 plans are fading fast.