BMW National Dealer Forum Chairman David Sloane stated that the dealership’s “modern, boutiquelike” design aims to transform it into a conversational space.
“Manufacturers are becoming more conscientious about their facility upgrade programmes,” said Sloane, president of the suburban Philadelphia-based Sloane Automotive Group. “There is more consideration and willingness to solicit feedback from retailers regarding what makes sense and what does not.”
BMW’s store design was last updated nearly a decade ago. This concept, dubbed Future Retail, emphasised open space, glass, and natural light.
BMW’s sedans and crossovers are highlighted in the latest concept.
“The emphasis is on the presentation of the product,” Bugbee explained. “The automobile is the star.”
Dealer Mark Smith described the new design as “warm and colourful,” evoking a “eclectic hotel lobby” feel.
“The customer expects something new and different,” said Smith, president of San Antonio-based Principle Auto, which operates two BMW dealerships. “I commend BMW for considering the customer experience.”