Jennifer Lopez, a prominent figure in American Hip-hop, has decided to cancel her “This Is Me… Live” summer tour in order to prioritize spending time with her family. The singer expressed deep sadness and regret over her choice.
Live Nation representatives have officially confirmed the cancellation of the Jennifer Lopez US Summer 2024 Tour ‘THIS IS ME…LIVE’. The reason for the cancellation has been attributed to… “Jennifer is currently on a hiatus to spend quality time with her children, family, and intimate circle,” the singer informed fans in a message.
Customers who made their purchase through Ticketmaster will get an instant refund. No more action is required from fans. The notice states that those who bought tickets through third-party resale platforms like SeatGeek, StubHub, VividSeats, etc. should contact the seller for further information.
The text states: “A special message to my JLovers on TheJLo continues:
“I am utterly despondent and shattered by my failure to meet your expectations.”
“Rest assured that I would not undertake this action unless I firmly believed it to be completely essential.” I assure you that I will compensate for my actions and ensure that we are reunited as a group.
“I have a deep affection for each and every one of you.”
“Farewell for now…”
The statement is hardly unexpected, given the tour’s history of low ticket sales and several unsold tickets on ticketing platforms.
Multiple media sources have claimed that the requirement for spending time with family is crucial, given the news of her separation from her husband, Ben Affleck.
Insiders close to Lopez confirmed that the tour was not being canceled because of low ticket sales, despite the claims and seating charts. They highlighted the robust sales in locations like Newark, Orlando, Miami, Chicago, Anaheim, and Toronto. Nevertheless, seating charts for several more dates exhibited abysmal sales.
Following the cancellation of seven tour dates, Jennifer Lopez discreetly rebranded her first North American tour in five years. The tour’s name was expanded from “This Is Me… Now” to “This Is Me… Live | The Greatest Hits” in order to encompass a wider range of performances.
Lopez revealed the expedition in February to align with the debut of her most recent album “This Is Me… Now” and its two companion movies, which commemorated her reconciliation with Affleck. However, she discreetly called off some of its scheduled events last month in areas like as Cleveland and Nashville, most likely because of low ticket sales. The branding proposed a shift from a tour centered around the songs from the new album to one that covers her whole body of work. This strategic change was likely aimed at attracting fans who did not resonate with her most recent works.