Customers, he said, are responsive to the straightforward online instructions and speedy automobile quotations. The website and branding were created to suggest the frictionless experiences promised by emerging digital retailing firms that claim to enhance the conventional car-buying process.
According to Matthew MacDonald, director of operations at Inride, a customer may move from receiving an initial quotation to receiving a check in less than an hour.
“At the end of the day, it’s all about putting the consumer first,” he said.
MacDonald was an early client of Inride, having sold his 2021 Toyota 4Runner for a $8,000 profit before joining the team a few months later.
The branding of Koons of Silver Spring is not visible on the Inride website or in ads. However, Perdikis said that clients are informed of the relationship in the email they get after their information submission.
To determine a price, Inride employs an algorithm that analyses retail and wholesale market data, as well as days’ supply information. If a client has a competing offer based on an evaluation of the car, Inride guarantees to beat it or provide a $500 payment to the customer. It has yet to issue a single check.
“It’s all about brand development,” Perdikis said. “I never want to pass up an opportunity for the sake of a few hundred bucks. I’d much like to have that automobile on hand.”