In a move reflecting its commitment to modernization and renewal, the Insurers Federation of Egypt announced today the launch of its new logo and visual identity during the sixth edition of its annual marathon, held under the slogan: “Running Together… Outpacing Risk with Insurance.”
Revealing the new identity during a major sporting event highlights the Federation’s dedication to innovation and effective community engagement, portraying it as a forward-thinking institution aligned with societal developments.
By choosing the marathon as the platform for this announcement, the Federation reaffirms the importance of direct public engagement, raising awareness about insurance, and associating the values of protection and coverage with health and community activities.
The new logo embodies the Federation’s vision of staying ahead of rapid developments in the insurance sector and reflects its mission to foster a deeper insurance culture in Egyptian society.
The event witnessed a prominent turnout of sector leaders, headed by H.E. Dr. Mohamed Farid, Chairman of the Financial Regulatory Authority, alongside over 2,500 participants from various segments, including insurance professionals, representatives from the Ministry of Youth and Sports, and people with special needs.
Mr. Alaa El-Zoheiry, President of the Federation, stated that launching the new identity through the marathon highlights the Federation’s strategic focus on public communication and awareness of insurance as a vital tool for protection and stability.
This event serves as a culmination of the Federation’s ongoing efforts to support community initiatives and strengthen partnerships with key stakeholders, contributing to sustainable development.
It is worth noting that the Insurers Federation of Egypt was established in 1953 by Ministerial Decree No. 156 of the Minister of Finance and Economy. It is a non-profit organization comprising insurance and reinsurance companies governed by Law No. 155 of 2024 (Unified Insurance Law, Article 109), regardless of their business scope. The Federation has independent legal status, operates under private law, and is registered with the Financial Regulatory Authority.
Objectives of the Federation include:
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Promoting and modernizing the insurance industry and related professions, and reinforcing ethical and professional insurance practices.
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Coordinating with the regulatory authority on shared concerns, avoiding conflicts of interest, and resolving disputes between members.
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Strengthening collaboration between the Federation and the FRA to serve the insurance market and national economy.
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Enhancing ties with domestic and international insurance federations.